ABOUT THE NEWSROOM
The Newsroom is an AI-driven digital toolbox that focuses its efforts on promoting plurality, transparency, and fighting misinformation. The organization’s objective is to allow people to be better judges of the quality of information that they receive. The mobile application takes aim at promoting plurality by showcasing different perspectives on the same news article.
This client was subscribed to the Enterprise Plan.
CHALLENGE
The client tasked us with enhancing the user flow of an existing prototype; the extent of it could only be determined after extensive real-world user testing and behavior analysis.
GOAL
The preliminary prototype of the application was to be revised in order to enhance the user flow and align it with the company’s goal of promoting plurality. The measure of success for this UX project would be a feedback-driven user flow that would showcase the features of the application.
SOLUTION
A reimagined layout and segmentation of information that removed ambiguity, and simplified the user journey by introducing an intuitive way to add curate, and filter information. Existing brand guidelines were applied through the entirety of the user flow to create a seamless, consistent and coherent experience end-to-end. To see the final results please take a look at our case study.
PROJECT DETAILS
We started by developing a comprehensive brand and visual identity guideline for the parent company and individual residential buildings, spas, and restaurants that would operate under the brand umbrella. The final design needed to be flexible enough to work across different markets, considering that the business model could potentially expand into holiday villas and general residential construction.
The outcome was a distinct and contemporary luxury brand that allowed strategic expansion. We crafted a visual design system that catered to the target audience's needs by creating bespoke experiences that include access to high-end rentals, luxury spas, fine-dining restaurants, and exclusive community activities. Essentially, this cut the stigma out from retirement.
Our brand strategy ensured that the Habitus brand was not just focused on luxury but also aimed to reconnect individuals with nature, which was a supplementary goal. Our visual identity guidelines provided a consistent and cohesive experience for customers from the parent company to individual residential buildings and restaurants.
The final design for Habitus resonated well with our client's target market and provided the foundation for a successful luxury retirement community. By delivering agency to third-age communities, we created an energizing world around them that allowed them to reconnect with nature through bespoke experiences. Overall, our design subscription services played a pivotal role in establishing Habitus as a luxury brand with a unique look and feel.
GALLERY
