ABOUT THE NEWSROOM
The Newsroom is an AI-driven digital toolbox that focuses its efforts on promoting plurality, transparency, and fighting misinformation. The organization’s objective is to allow people to be better judges of the quality of information that they receive. The mobile application takes aim at promoting plurality by showcasing different perspectives on the same news article.
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The client tasked us with enhancing the user flow of an existing prototype; the extent of it could only be determined after extensive real-world user testing and behavior analysis.
The preliminary prototype of the application was to be revised in order to enhance the user flow and align it with the company’s goal of promoting plurality. The measure of success for this UX project would be a feedback-driven user flow that would showcase the features of the application.
A reimagined layout and segmentation of information that removed ambiguity, and simplified the user journey by introducing an intuitive way to add curate, and filter information. Existing brand guidelines were applied through the entirety of the user flow to create a seamless, consistent and coherent experience end-to-end. To see the final results please take a look at our case study.
This was primarily a design-led outcome, where accessibility and simplicity in the user journey were critical. The most significant change would have to be reimagined news cards and political leaning displays so that the design would not be too segmented and therefore less confusing.
Perhaps the greatest scope for experimentation, and therefore difference, came about for the News Card layout which integrated political leaning bar removed any ambiguity insofar as functionality was concerned.
We also introduced an intuitive way to add, curate, and filter news. The first click led to a seamless summary of news and carried forward to prevent a loss of context, with navigation tabs for clear segmentation.
The ‘Common Ground’ and ‘Differences’ cards, and graphing for timelines were redefined by capitalizing on an existing brand guidelines document and carrying it through the entirety of the user flow to highlight specific parts and make navigation more intuitive.
The final outcome was a redesigned layout that ensured segmentation of information, removed ambiguity, and simplified the user journey by introducing an intuitive way to add curate, and filter information. Existing brand guidelines were applied through the entirety of the user flow to create a seamless, consistent and coherent experience end-to-end.
The app design for this project has been featured by Design Rush as part of their best technology app designs round-up.