ABOUT HABITUS
The client was launching a grand luxury estate that catered to a community of retired individuals looking to reconnect with nature through a series of bespoke experiences that include access to high-end rentals, luxury spas, fine-dining restaurants, and exclusive community activities.
This client was subscribed to the Quarterly Subscription.
CHALLENGE
The project's aim was to deliver agency to third-age communities by creating an energizing world around them without it coming across as a retirement home as the project was more focused on luxury.
GOAL
Brand and visual identity guidelines for the parent company that would be spearheading this development project as well as for individual residential buildings, spas, and restaurants that would operate under the brand umbrella. The final design needed to be reminiscent of nature with an overarching element of luxury.
SOLUTION
The branding and visual guidelines accounted for flexibility in the business model to step into holiday villas and general residential construction as we had to consider how it would work across different markets. The parent brand was designed to be distinct from, yet coherent with, existing brands under it and we created a contemporary luxury brand that allows room for strategic expansion.
PROJECT DETAILS
Clean Protein, a protein supplements brand, subscribed to our Pro design subscription service to help establish and position their brand as a leader in the protein-based snack market in Pakistan.
The company needed assistance in developing a brand strategy, brand and visual identity, and packaging designs. The goal was to create a name that encompassed the essence of all future products and resonated with the target market. The branding, design, and packaging needed to have universal appeal as Clean Protein would be competing with global giants in the same vertical.
CresMedia utilized extensive research and a data-backed process to come up with a brand name that captured the essence of the product.
The resulting brand identity and packaging design featured a clean, crisp, and minimal aesthetic, providing Clean Protein with a distinct brand that had strong roots for growth and enough versatility for a diverse product portfolio in the future.
Clean Protein was able to launch its locally produced protein snacks, bars, and bites as a legitimate competitor to imported goods in the same category.
Clean Protein's subscription to the design service was a success, resulting in a well-established brand that has a strong foundation for future growth and expansion. The design subscription played a vital role in helping Clean Protein achieve its goals and establish itself as a major player in the protein-based snack market in Pakistan.
