ABOUT HABITUS
The client was launching a grand luxury estate that catered to a community of retired individuals looking to reconnect with nature through a series of bespoke experiences that include access to high-end rentals, luxury spas, fine-dining restaurants, and exclusive community activities.
This client was subscribed to the Quarterly Subscription.
CHALLENGE
The project's aim was to deliver agency to third-age communities by creating an energizing world around them without it coming across as a retirement home as the project was more focused on luxury.
GOAL
Brand and visual identity guidelines for the parent company that would be spearheading this development project as well as for individual residential buildings, spas, and restaurants that would operate under the brand umbrella. The final design needed to be reminiscent of nature with an overarching element of luxury.
SOLUTION
The branding and visual guidelines accounted for flexibility in the business model to step into holiday villas and general residential construction as we had to consider how it would work across different markets. The parent brand was designed to be distinct from, yet coherent with, existing brands under it and we created a contemporary luxury brand that allows room for strategic expansion.
PROJECT DETAILS
We started by developing a comprehensive brand and visual identity guideline for the parent company and individual residential buildings, spas, and restaurants that would operate under the brand umbrella. The final design needed to be flexible enough to work across different markets, considering that the business model could potentially expand into holiday villas and general residential construction.
Our outcome was a distinct and contemporary luxury brand that allowed strategic expansion while being coherent with existing brands. We crafted a unique look and feel that catered to the target audience's needs by creating bespoke experiences that include access to high-end rentals, luxury spas, fine-dining restaurants, and exclusive community activities.
Our brand strategy ensured that the Habitus brand was not just focused on luxury but also aimed to reconnect individuals with nature, which was the primary motivation behind the project. Our visual identity guidelines provided a consistent and cohesive experience for customers from the parent company to individual residential buildings and restaurants.
The final design for Habitus resonated well with our client's target market and provided the foundation for a successful luxury retirement community. By delivering agency to third-age communities, we created an energizing world around them that allowed them to reconnect with nature through bespoke experiences. Overall, our design subscription services played a pivotal role in establishing Habitus as a luxury brand with a unique look and feel.
