ABOUT FRESCO CLEANERS
The client is a commercial services company founded in 2015 in the Greater Toronto Area that focuses on construction cleaning and ongoing maintenance for a wide range of facilities. The client initially approached us to design a logo variant for one of their group interests but ended up engaging with us for a full brand strategy and design overhaul.
Our client had gotten the preliminary logo designed in 2007 with no accompanying brand guidelines. This limited its growth by not only freezing it in time but also sending an inconsistent message across its user touchpoints.
A complete brand identity document and a visual overhaul that not only placed the brand in the present but also propelled them on a scalable trajectory for the future. The requirement was a brand that was robust yet flexible.
The company ethos was clear and served as a guiding light during our branding efforts particularly in compiling the visual identity, tone, and voice. We, therefore, crafted a powerful and compelling brand identity that combined tradition and modernity and carried it through from logo design to corporate profile and beyond.
Fresco Cleaners, a commercial cleaning services company in the Greater Toronto Area, subscribed to BIBL to rebrand their company. The preliminary logo, designed in 2007, had no accompanying brand guidelines and was sending an inconsistent message across user touchpoints. Our goal was to provide a complete brand identity document and visual overhaul that would position the brand effectively.
We initiated the project by compiling a clear brand ethos that served as a guiding light during the branding efforts. Our team crafted a robust and flexible brand identity that included a new logo design, corporate profile, and brand guidelines. We also revamped the company's website, print materials, and merchandise designs. The new visual identity and tone carried through all user touchpoints to establish a consistent and powerful brand experience.
The result was a comprehensive and consistent brand experience across all user touchpoints that not only modernized the brand but also made it flexible for future growth. The brand now reflects the company's professionalism, attention to detail, and commitment to providing superior cleaning services. The new visual identity has also enabled the brand to attract more corporate clients in the hospitality industry.
Overall, our rebranding strategy, visual identity, website revamp, print design, and merchandise design services have provided Fresco Cleaners with a powerful brand image that aligns with their goals and aspirations. The new design solutions have transformed the company's image and enabled it to compete and grow in the highly competitive commercial cleaning services industry.