ABOUT CLEAN PROTEIN
The client is a manufacturer of whey-protein snacks that target individuals who are looking for guilt-free alternatives to their usual sweet snacks. At present, the product is stocked across all major retail stores in Pakistan.
This client was subscribed to the Monthly Subscription.
CHALLENGE
The client was set to launch the first-ever locally produced protein snacks, bars, and bites in Pakistan and required a brand identity and visual design partner to help establish his product as a competitor to imported goods in the same category.
GOAL
A name that encapsulated the essence of all future products that were to be manufactured by the client and also resonated with the target market. Branding, design, and packaging needed to have universal appeal as the product would be directly competing with global giants in the protein-based goods vertical.
SOLUTION
The brand was named through extensive research and a data-backed process. A clean, crisp, and minimal aesthetic was applied to the brand identity and packaging design to provide the client with a distinct brand that had strong roots for growth and enough give for a diverse product portfolio in the future.
PROJECT DETAILS
Clean Protein, a protein supplements brand, subscribed to our Pro design subscription service to help establish and position their brand as a leader in the protein-based snack market in Pakistan.
The company needed assistance in developing a brand strategy, brand and visual identity, and packaging designs. The goal was to create a name that encompassed the essence of all future products and resonated with the target market. The branding, design, and packaging needed to have universal appeal as Clean Protein would be competing with global giants in the same vertical.
CresMedia utilized extensive research and a data-backed process to come up with a brand name that captured the essence of the product.
The resulting brand identity and packaging design featured a clean, crisp, and minimal aesthetic, providing Clean Protein with a distinct brand that had strong roots for growth and enough versatility for a diverse product portfolio in the future.
Clean Protein was able to launch its locally produced protein snacks, bars, and bites as a legitimate competitor to imported goods in the same category.
Clean Protein's subscription to the design service was a success, resulting in a well-established brand that has a strong foundation for future growth and expansion. The design subscription played a vital role in helping Clean Protein achieve its goals and establish itself as a major player in the protein-based snack market in Pakistan.
