Why CresMedia decided to provide design subscription services on a fixed retainer?
As a graphic design studio, we at CresMedia have been providing design consultancy services to clients for years. Recently, we made a decision to change our business model to a monthly design subscription service. Our decision was informed by various factors, including the need to offer flexibility in terms of timelines and budgets, transparency in offerings, industry-leading agency support at freelancer rates, and a try-before-you-buy approach. Additionally, we wanted our clients to have the ability to pause their subscriptions, scale to different tiers, and still maintain our expertise in branding.
In this blog post, I'll explore why we decided to shift from a design consultancy business model to a monthly design subscription service. I'll delve into each of the factors that informed this decision and explain how our new business model works.
CresMedia, a graphic design studio, shifted to a monthly design subscription service to offer flexibility in timelines and budgets, transparency in offerings, industry-leading agency support at freelancer rates, a try-before-you-buy approach, the ability to pause subscriptions and scale to different tiers, and maintain its expertise in branding. The new model allows clients to adjust their design requirements on a monthly basis and manage their design budget efficiently while accessing highly skilled designers at freelancer rates. Additionally, clients can test out different tiers of subscription for a week without any commitment, pause their subscriptions, and scale them to different tiers based on their ongoing requirements.